Coca-Cola Track Access
My Role: VP & Creative Director Avant Interactive - project conception, design, project & client management.
I produced and managed this program from its inception, designed and created the UI and UX, created all of the design elements, web pages and interactive components, as well as coordinated all information and asset transfer between our agency, the brand, Turner Sports, NASCAR.com and associated media agencies. Managed the brand approval process and oversaw QA testing.
Program Details
Coca-Cola Track Access was a extremely ambitious program. This partnership between two of America's most iconic and popular brands chronicled the premier NASCAR Sprint Cup Series with interactive videos and prize giveaways on a micro site hosted by NASCAR.com, the official NASCAR site which averages nearly 7M unique visitors per month.
Following the exploits of the popular Coca-Cola Family of Drivers, the Coca-Cola Track Access site was updated weekly for 26 weeks after each race with new interactive content. This entailed prepping informational pages prior to the race based on the location and developing news, creating a new micro site for each race with content specific to the action that unfolded during each race utilizing video and photographs provided by Turner Sports.
The races were on Sundays, content creation was completed by 10AM PST Monday for brand approval and the new content was posted on NASCAR.com on Tuesdays. Midway through the program there was a complete creative refresh to signify the start of the Race for the Chase.
The CMO of Coca-Cola NA awarded this program with the Coca-Cola Big Bold and Inspiring Award: for "Best Interactive or Digital Media Program". It was also recognized by the Publics Group as a worldwide finalist for best digital program.
