Bio

Ann Kaesman

As a managing partner of Avant Interactive Ann filled the rolls of Vice President and Creative Director. Avant’s IP was focused on identifying and tracking multiple objects within a video file and associating the items of interest with various types of media. Ann co-authored Avant’s US and European patents entitled “System and method for tracking an object in a video and linking information thereto”. 

Link to full text of patent on USPTO site

Avant’s innovative technology was developed for interactive, or “transactional” television. In parallel to the software development Ann formed a marketing department to create programs that would provide proof of concept.

Link to Wall Street Journal article on Avant Interactive

Ann’s first project was for Coca-Cola NA, a twenty-six week program featuring the Coca-Cola family of NASCAR drivers. This project which teamed Coca-Cola with Turner Sports and NASCAR, was awarded the Coca-Cola NA BBI award for best digital program, and was a finalist for Publicis Group Worldwide as best interactive program.

Developing the Avant marketing department into a full service digital agency, Ann went on to produce over a dozen programs for AT&T highlighted by ATT HOME TURF a two year program supported by national media. Other clients included Procter & Gamble, NBC, UPN, Conde Nast, Kellogg’s, Lifetime Network, Scripps Networks, Honda, Ford, Audi and VW amongst others where there was a focus on sports and entertainment featuring the NFL, MLB, NBA, PGA, NASCAR, America’s Next Top Model, The Tonight Show and Saturday Night Live.

In addition to marketing programs Ann also produced digital educational programs for the Defense Intelligence Agency, the US Army, Disney Educational Products, The Shoah Foundation, National Geographic, Discovery Education and the California Institute of Technology.

After Avant was acquired Ann was recruited by former client Davie Brown Entertainment [Omnicom] where she continued her relationship with AT&T managing the popular AT&T Blue Room, an entertainment portal covering music, sports, entertainment and video games. Ann oversaw the live streaming of music performances from a variety of music festivals including Coachella, Bonnaroo, Outside Lands, Lollapalooza, Austin City Limits, Vegoose, and KROQ’s Almost Acoustic Christmas.

Ann also produced a number of digital programs for DBE including Doritos’s THE QUEST with RED Interactive, which led the most successful product launch in the history of the brand.

Alongside her agency work Ann has a consultancy and acts as an independent producer for digital programs in support of brand partnerships such as Madonna’s STICKY & SWEET TOUR, which was sponsored by BlackBerry.

Ann studied Art History and English Literature at Imperial College in London, and Film Production at UCLA and SFSU. She has degrees in Economics and Business Administration from Pepperdine University.