AT&T Locker Room

My Role: VP & Creative Director Avant Interactive - project design, project & client management.

I produced and managed the AT&T Locker Room project including supervising the photo and video shoots, managed our internal creative and development teams, and coordinated all information and asset exchange between our agency, the brand and partner agencies. Consulted with the brand to ensure strategy, marketing and branding goals were met, assembled and distributed metric reporting, developed and managed budgets and production schedules, and monitored the CDN.

Program Details

AT&T Locker Room gave fans of the Milwaukee Bucks, Chicago Bulls, Dallas Mavericks, Huston Rockets, and Cleveland Cavaliers a virtual all-access pass to their team's NBA Locker Room through an interactive online tour.

Hosted on NBA.com the five micro sites featured: a tour of each locker room, a video trivia game where users would guess the answer to trivia questions about a featured player then watch a video clip of the player giving the correct answer, downloadable wallpapers, the option to create a video e-card, and the ability to explore AT&T products and services.

Giveaways included a grand-prize winner for each team who received four tickets to a home game, a tour of the team's practice court, and chance to meet a featured player and autographed merchandise.

Other prizes in the AT&T Locker Room program included laptop computers, digital cameras, cell phones, iPods and player autographed basketballs.

"We know from more than two million visitors to the AT&T blue room that fans are curious to see how professional athletes live off the court," said Deb Peoples, AT&T vice president and general manager for the Dallas-Fort Worth area, "The AT&T Locker Room program gives fans a rare inside look into the Mavs while showcasing AT&T's comprehensive set of entertainment products and services."